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The Storytelling Biz – We Rebranded! Feat. Checklist Legal & Verity White (S2EP4)

Michelle Newell from The Storytelling Biz interviewed Verity White via Instagram Live recently. Here’s the details:

Verity White is the owner of a challenger brand – a law firm that boldly shows that you don’t have to do business the way it’s always been done!

Verity launched @checklistegal as blog, but she’s super talented and it wasn’t long before she stepped up into consulting services.

Today, her business specialises in building fun, accessible, on-brand contracts for female founders. She also lectures at Melbourne Uni (what can’t this woman do?!) and works with larger firms on their contract automation.

Discover how Verity went from a conservative-looking DIY brand to one that stands apart from all the other law firms out there!

Huge shoutout to the wonderful women who assisted on her rebrand: @sisterscout_ photography, Lucinda from @starrstudiocopycontent for brand voice and her graphic designer @theelisedesigncollective.

Changing brand, changing business
Here are some of the brand evolution images we talk through on the show:

                                                                             

Watch it!

Watch the episode with Verity and Michelle here:
https://www.instagram.com/tv/CRxiXOHjRU8/
https://www.instagram.com/tv/CRxiXOHjRU8/

The Storytelling Biz and We Rebranded
And take a look at the rest of this great series over on the

We Re-branded website
https://thestorytelling.biz/we-rebranded-the-instagram-live-series/
https://thestorytelling.biz/we-rebranded-the-instagram-live-series/

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