Michelle Newell from The Storytelling Biz interviewed Verity White via Instagram Live recently. Here’s the details:

Verity White is the owner of a challenger brand – a law firm that boldly shows that you don’t have to do business the way it’s always been done!

Verity launched @checklistegal as blog, but she’s super talented and it wasn’t long before she stepped up into consulting services.

Today, her business specialises in building fun, accessible, on-brand contracts for female founders. She also lectures at Melbourne Uni (what can’t this woman do?!) and works with larger firms on their contract automation.

Discover how Verity went from a conservative-looking DIY brand to one that stands apart from all the other law firms out there!

Huge shoutout to the wonderful women who assisted on her rebrand: @sisterscout_ photography, Lucinda from @starrstudiocopycontent for brand voice and her graphic designer @theelisedesigncollective.

Changing brand, changing business
Here are some of the brand evolution images we talk through on the show: