Our Blawg
Do you fact check your marketing?
In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.
Trying to be tricky ruins the customer experience
In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.
When is it okay to use “free” as a marketing tactic?
In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.
Overall Impression: The key to advertising compliance
Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them! There are lots of legal and regulatory
Knock knock…. Complying with door-to-door sales laws
Easy & visual explanation of important ways your business needs to comply with door to door laws in a format you can download, print and share (all for free of course!).
Putting a ring on it… phone sales and telemarketing law basics
DNC (Do Not Call) legislation, one aspect of telemarketing laws, can be confusing and tricky.
I created this easy to follow (& free!) infographic as a ready reckoner for you and your team to cover the key issues of compliance with Do Not Call laws and regulations.
