Build your client base

Creating a mailing list - collecting client information - Privacy

If you're building a marketing list and collecting names, email addresses, and other personal information, you need a privacy policy and you need a plan on how you manage that information. If you are collecting client information, a clear privacy policy and related processes can help you show.

If you work in the health and wellness industry, such as physios, personal trainers, salons, and beauty therapists, you often collect lots of information about your clients’ health, previous or current injuries, skin condition, medication, health concerns, even information about mental health and general wellbeing.  All of these kinds of personal information are classified as sensitive information. It is protected in a stricter way under Australian Privacy Law.

Because this information is extra protected, you need to be extra careful in the way you use and manage that information.

You need to have specific measures in place to help manage and protect that information.

We can help you to set up your privacy policy, and give you an overview on how to set up your systems to give your clients the protection they deserve (as well as comply with your legal obligations)

Growing your business and mailing list internationally?

If your clients are overseas, there might be other laws which also apply to your business – such as the GDPR in the EU or the California Privacy Act for California. Ask us how we can help you to follow privacy obligations around internationally.

Checklist Legal can help you build your client base without annoying your potential clients or stepping on the wrong side of the law. You might just need a good steer of advice and some base level documents to start stepping out and maturing your business. We can help you build your online client base.

Testimonials and influencer marketing

With great influence, comes greater responsibility

Influencer marketing is growing in strength and reach. This growing reach has caught the attention of regulators and traditional laws that govern consumer marketing and advertising.

It is important for any business using social media marketing to understand the best practice approaches for appropriately disclosing paid collaboration, free gifts and other ways to accurately use social media to market products and services.

Previously, sponsored posts and content have blurred the lines between genuine testimonials and paid marketing content. Often meaning there is confusion for consumers. So it's important to be aware of the best practice in this area when planning out your media campaigns and marketing posts.