Build your client base
Creating a mailing list - collecting client information - Privacy
If you're building a marketing list and collecting names, email addresses, and other personal information, you need a privacy policy and you need a plan on how you manage that information. If you are collecting client information, a clear privacy policy and related processes can help you show.
If you work in the health and wellness industry, such as physios, personal trainers, salons, and beauty therapists, you often collect lots of information about your clients’ health, previous or current injuries, skin condition, medication, health concerns, even information about mental health and general wellbeing. All of these kinds of personal information are classified as sensitive information. It is protected in a stricter way under Australian Privacy Law.
Because this information is extra protected, you need to be extra careful in the way you use and manage that information.
You need to have specific measures in place to help manage and protect that information.
We can help you to set up your privacy policy, and give you an overview on how to set up your systems to give your clients the protection they deserve (as well as comply with your legal obligations)
Growing your business and mailing list internationally?
If your clients are overseas, there might be other laws which also apply to your business – such as the GDPR in the EU or the California Privacy Act for California. Ask us how we can help you to follow privacy obligations around internationally.
Checklist Legal can help you build your client base without annoying your potential clients or stepping on the wrong side of the law. You might just need a good steer of advice and some base level documents to start stepping out and maturing your business. We can help you build your online client base.
Testimonials and influencer marketing
With great influence, comes greater responsibility
Influencer marketing is growing in strength and reach. This growing reach has caught the attention of regulators and traditional laws that govern consumer marketing and advertising.
It is important for any business using social media marketing to understand the best practice approaches for appropriately disclosing paid collaboration, free gifts and other ways to accurately use social media to market products and services.
Previously, sponsored posts and content have blurred the lines between genuine testimonials and paid marketing content. Often meaning there is confusion for consumers. So it's important to be aware of the best practice in this area when planning out your media campaigns and marketing posts.
How does it work?
What people say about us
thanks for the presentation and the chat yesterday. It is very interesting work you are doing. I have seen so much nonsense in contracts over the years – all power to you!
Anthony Strahan QC
Very talented presenter and some terrific tips for plain English communication.
Legal Innovation & Tech Fest, Attendee feedback
Amazing presentation Verity.
Insightful, practical and very now.
Thank you, I found the webinar very useful and informative.
Docusign Executive Roundtable, Attendee feedback
I bought and read your Secrets of Productive Contracts earlier this week and gave it 5 stars. I’ve already put into practice the idea of taking all variable and negotiable details out of the middle of contract I’m working on and keeping them in schedules. Plenty of useful ideas for me as a sole lawyer in a payments technology company so thanks!
Eddy Addicks
Really interesting presentation with well researched and challenging content.
Legal Innovation & Tech Fest, Attendee feedback
Just wanted to send you a quick note thanking you for your energetic and engaging session … It was so awesome to see an intelligent, young and clearly passionate woman delivering a presentation confidently and as yourself.
… it was so refreshing and inspiring.
Katie Sunter
Fantastic Verity! Thanks for the efforts in getting this turned around as quickly as you did.
This has been very much appreciated by myself and the team!
Jason Joseph, GetMi
Fantastic and practical session. Very engaging
Legal Innovation & Tech Fest, Attendee feedback
Entertaining and engaging presentation with real valuable insight. Thanks