Understand your product
Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.
Business Legals
Getting the total cost right
In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.
Do you fact check your marketing?
In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.
Trying to be tricky ruins the customer experience
In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.
When is it okay to use “free” as a marketing tactic?
In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.
Overall Impression: The key to advertising compliance
Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them! There are lots of legal and regulatory