Overall Impression: The key to advertising compliance

Line art of mobile phone with Tinder app that reads "Your awesome brand & product" and white text on blue background that reads "When dating or marketing it's the overall impression that counts"

8 ways to ruin your marketing

Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them!

There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that goes back and forth between marketing, legal, and design several times for approval is wasteful, slow, inefficient and pushes team members to be opposing instead of collaborative

In this eight part series, I will briefly outline key ways that you can ruin your marketing (legally) and also highlight some easy wins you can use to foster positive working relationships between the legal and marketing teams, who often have very different objectives and KPIs.

Click below to dive into part one, which looks at the importance of the overall impression.

8 ways to ruin your marketing (legally): Part 1 - Muck up the overall impression

Feel free to ask me any questions!

Verity

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When is it okay to use "free" as a marketing tactic?

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Knock knock.... Complying with door-to-door sales laws