A helpful checklist of key legal issues for promotions using comparisons or savings claims

A handy checklist as a basic guide to key legal issues for advertising and marketing.

The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren't any in this post & presentation!).

The second last installment in the 8 ways to ruin your marketing series takes you through the concept of getting easy wins by ensuring you cover the basic standard requirements for certain products and marketing types.

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

In Part 5 - Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

In Part 4 – Don't research or check facts, we look at comparative advertising and savings claims.

In Part 3 - Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.

In Part 2 - Attach Strings, I run through how the law sees a "free" offer and what considerations you need to take when promoting freebies.