CHECKLIST: General advertising & marketing checklist

Marketing Legal Checklist

Use this checklist as a basic guide to key legal issues for advertising and marketing.

• What is the overall impression created? Is it accurate & fair or misleading?

• Have I proofread the spelling & grammar?

• Is the product or promotion explained clearly - will it be clear to the target audience?

• Are the terms bigger than the advert?
  Don’t use fine print to correct headline claims

• Is the product or promotional available in the area I want to advertise?

• Are all prices accurate & display fairly?

• Have I stated the total minimum cost (including any set up fees?)

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Checklist Legal General Marketing Checklist Overall Impression