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Welcome to the Checklist Legal blog, your comprehensive hub for transforming your legal challenges into strategic opportunities. As a B Corp certified law firm, we blend our commitment to commercial law, contract simplification, and legal innovation with a passion for creating a fair and equitable business environment.
Join us as we create ripples of change in the world of contracts and business.
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Build your client base
If you’re building a marketing list and collecting names, email addresses, and other personal information, you need a privacy policy and you need a plan on how you manage that information.
CHECKLIST: Comparisons & Savings Claims checklist
A helpful checklist of key legal issues for promotions using comparisons or savings claims
CHECKLIST: General advertising & marketing checklist
A handy checklist as a basic guide to key legal issues for advertising and marketing.
Getting the total cost right
In Part 5 - Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.
Do you fact check your marketing?
In Part 4 – Don't research or check facts, we look at comparative advertising and savings claims.
Trying to be tricky ruins the customer experience
In Part 3 - Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.
When is it okay to use "free" as a marketing tactic?
In Part 2 - Attach Strings, I run through how the law sees a "free" offer and what considerations you need to take when promoting freebies.