Build your client base
If you're building a marketing list and collecting names, email addresses, and other personal information, you need a privacy policy and you need a plan on how you manage that information.
A clear privacy policy helps to protect your business against legal liability should something go wrong with the client data you hold. A privacy policy is also a useful piece of information to give to your clients so they can see what personal data you will hold about them and how you will use or process it – or share it.
Health and Wellness Industry
If you work in the health and wellness industry, such as physios, personal trainers, salons, and beauty therapists, you often collect lots of information about your clients’ health, previous or current injuries, skin conditions, medication, health concerns, and even information about mental health and general wellbeing. All of these kinds of personal information are classified as sensitive information. It is protected in a stricter way under Australian Privacy Law.
Because this information is extra protected, you need to be extra careful in the way you use and manage that information.
You need to have specific measures in place to help manage and protect your client’s information.
We can help you to set up your privacy policy, and give you an overview of how to set up your systems to give your clients the protection they deserve (as well as comply with your legal obligations).
Thinking about growing your business and mailing list internationally?
If your clients are overseas, there might be other laws that also apply to your business such as;
General Data Protection Regulation in the EU
California Privacy Act for California
Ask us how we can help you to follow privacy obligations internationally.
Testimonials and influencer marketing
With great influence, comes greater responsibility
Influencer marketing is growing in strength and reach. This growing reach has caught the attention of regulators and traditional laws that govern consumer marketing and advertising.
It is important for any business using social media marketing to understand the best practice approaches for appropriately disclosing paid collaboration, free gifts and other ways to accurately use social media to market products and services.
Previously, sponsored posts and content have blurred the lines between genuine testimonials and paid marketing content. Often meaning there is confusion for consumers. So it's important to be aware of the best practice in this area when planning out your media campaigns and marketing posts.
Checklist Legal can help you build your client base without annoying your potential clients or stepping on the wrong side of the law. You might just need a good steer of advice and some base-level documents to start stepping out and maturing your business.
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