CHECKLIST: 'FREE' promotions checklist
Promoting Things As “FREE” Checklist
Use this checklist of key legal issues for promoting things as “FREE”
Are there any costs associated with getting that item or service (higher monthly charges, or early termination fees?)
Have you used “FREE” when it might be more appropriate to say No Upfront Cost?
Is the customer charged for delivery? If so, you should state this & consider whether the item is still “FREE”…?
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