CHECKLIST: Comparisons & Savings Claims checklist

20 Feb

Written By Admin & Co

Comparisons & Savings Claims checklist

Use this checklist of key legal issues for promotions using comparisons or savings claims

Have I compared fairly (apples with apples) or clearly outlining the differences?
Do the products have enough similar features to make the comparison relevant & not misleading?
What research have I done to back up my claims?
Can I regularly check & update comparisons & savings claimed to keep them accurate?
Have I only made comparisons relevant to the proposed product or service?
Have I included important details or limitations in the comparison?

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