The Storytelling Biz - We Rebranded! Feat. Checklist Legal & Verity White (S2EP4)
Michelle Newell from The Storytelling Biz interviewed Verity White via Instagram Live recently.
Here are the details of the interview:
Verity White is the owner of a challenger brand - a law firm that boldly shows that you don't have to do business the way it's always been done! Verity launched @checklistegal as a blog, but she's super talented and it wasn't long before she stepped up into consulting services. Today, her business specialises in building fun, accessible, on-brand contracts for female founders. She also lectures at Melbourne Uni (what can't this woman do?!) and works with larger firms on their contract automation. Discover how Verity went from a conservative-looking DIY brand to one that stands apart from all the other law firms out there!
Huge shoutout to the wonderful women who assisted on her rebrand: @sisterscout_ photography, Lucinda from @starrstudiocopycontent for brand voice and her graphic designer @theelisedesigncollective.
Watch the interview on Instagram
Or watch on The Story Telling Biz website
Changing Brand, changing business
Here are some of the brand evolution images we talk through on the show
